Lisa is a UX Unicorn, with over 25 years of experience in User Experience (UX), service design and behavioural research. She is a co-founder of Vation Inc., a boutique digital services firm. A long-time Github collaborator on the Government of Canada’s Web Experience Toolkit (WET), Lisa is now leading collaborative design teams to improve citizen success on Canada.ca. She is a bit of methodology geek, and spoke recently about online research methods at Service Design in Government in London UK. Back before UX was even a thing, Lisa completed a master’s degree in Computer Science in the psychology of programming.
Find out how to ensure the outcomes you seek from digital service transformations deliver Nudge not Sludge.
Richard Thaler and Cass Sunstein’s seminal book Nudge: Improving Decisions About Health, Wealth, and Happiness proposed that a helpful nudge can encourage people to make better choices for themselves. The ideas launched government Behavioural Insights teams in many governments to...